I am not disagreeing with either of you about Ricochet, but you do lose me with the Rey comparison.
Rey was never a strong mic worker and still isn't, but even at his worst, he was miles better than Ricochet.
He also has a much cooler look than Ricochet. Colorful masks, colorful gear, colorful moves.
Ricochet has the colorful moves but nothing else. (I can't speak to his presentation in Lucha Underground, as I never had access to it at the time.)
I'm not sure what the solution is, but I do agree with you guys that it starts with Ricochet actually being used on the show.