This is the exact reason why I consider Arn Anderson one of the two greatest heels of all time ... he could be both a badass and a pussy in the same match, and it always had credibility and it always made sense. The other greatest heel in my view was Tully Blanchard, but it's hard for me to pin down exactly what it does that is so much better than other heels, it is pure emotional. Decades later from the original match and whenever he comes on my TV on a comp, I want to punch him in his smug, stupid face. His very existince makes my blood boil in seething hatred. That is a great heel.