Obviously, they need to be successful at a certain level, but the promise of ratings wasn't what made WWE appeal to FOX. It was that they have live content that has a reputation - fair or not - of being "DVR-proof", which they see as the future of television. They seem to view WWE as a long-term investment, not something that has to be a smash-hit. I think the ratings will be fine. There's a loyal wrestling audience that will watch wrestling on whatever network and in whatever timeslot. Plus, FOX plans to promote WWE on all of their programming, which will likely make at least some difference. This decline also comes at a time of year that virtually always sees a decline. Granted, this is sharper than usual, but I don't think it's a big deal. Nothing matters anymore. I don't like that, but it's true.