By the way...
With Brock-Rock often getting trotted out as the definitive proof of whatever, why is it that nobody seems to realize that it was not PURE SPORTS BUILD!!!!!!111111111eleventyone, but making the match seem super-important? If you did a sports build in a pure fashion for every WWE PPV, would they do noticeably better? Yes, I know that nowadays Bryan, Dave, et al are pointing to "selling fights" in general, but that's not usually invoked WRT that match.