Bret was really good at this. It seems like more of his high profile wins were by alternative means to the Sharpshooter, whereas the Sharpshooter was the move he'd use to put away opponents in more routine matches. There's the push off the turnbuckle finish he used against Piper and Austin which was always one of my favourites, he beat Diesel with a small package for his third world championship, and I also liked the finish against Hakushi where he countered a back suplex into a victory roll.
I liked how Fujinami had a plethora of roll ups he used to win matches, to the point that every time he tried one in a match you brought it as a nearfall.
What I don't like about current wrestling (WWE at least), which kinda ties in, is that there is no hierarchy in place in terms of what punishment a wrestler can take. It's like, all moves have just about the same effect on every opponent, and it shouldn't be that way. If Sheamus hit Tyson Kidd with the White Noise, Kidd would probably kick out at 2, just because the match has to end with the Brogue Kick (I know Sheamus doesn't go for covers off the White Noise- just an example). I suppose Undertaker is someone who used his signature moves well, in that there was a certain level of guy that he'd put away with a chokeslam, a certain level who you knew wasn't going to kick out of a Last Ride, and then in the really big matches against the toughest opponents, only the Tombstone would suffice.