WashingtonFB

I think they bring him back during the build to the Rumble and then bring Reigns back during the Rumble.

Here is the complete list: Arena merchandise sellers, in order: Cena (greatly outdistancing everyone else), Reigns, Usos, Wyatt Family, Lesnar, Sting, Sheamus, Bryan, Ambrose and Hogan. Online merchandise sellers, in order: Cena (again by a wide margin), Ambrose, Reigns, Lesnar, Austin, A.J. Lee, Bryan, Brie Bella, Hogan and Warrior. No Dwayne Johnson, Orton or Undertaker on either list. For starters, these are the merch sales for the month of September only. Bryan hasn't been on TV in close to five months and Ambrose returned in late September so you would expect Reigns to be higher. They've been pumping out a lot of Ambrose merch as of late so I have a feeling that his merch is starting to sell really well. I'm surprised Bryan is still on the list to be honest.

They really are running with the ludicrous idea Meltzer reported last week. They have a story two years in the making with over five months of build but instead of logically concluding the feud inside a Hell in a Cell (for the MITB briefcase which increases the stakes tenfold) they decide to insert Cena into the feud. Can someone explain why they do the things they do?

I do find it rather amusing that Meltzer can print this: But then argue that Bryan isn't drawing on top.