1996 was when it STARTED its DOWN FALL and NOSE DIVED...
Did it have era's afterward when the belt was good? Sure (Orton in 04, but the belt wasn't really the focus, his length was, his biggest feud was with Foley, which really wasn't focused on the belt at all / Rock in 1998 and the HHH feud), but it never had that "BIG" feel to it anymore..
Anyone near 40 or older remembers HOW IMPORTANT that title was before then…the early 90's the title started to slip a little but hadn't NOSE DIVED as the topic says yet. In the 80's and into early 90's, the title was either made to put on a guy that they had earmarked for stardom, and the feuds were about that belt and winning it….is some of it nostalgia for us? Sure…but NO FEUD post 96 for that title (except for MAYBE Rock / HHH) were about THAT title and between two guys that the WWF had marked for stardom…It started to become that "lets put it on this guy and see if it will help (Mero / HHH (in 96) / Maivia (in 97 when he was not over at all) / Austins win was done to show how "bad ass" Austin was and how he didn't care, not about the belt)…it had a little blip back up in 98 with Rock / HHH but once HHH was hurt, it went right back down and never came close to getting near its former glory..
Has it gotten worse over the years? Sure, but every title is like that now (I HATE that you can show up after a match for the WORLD TITLE (the biggest prize in the game) and quickly pin the guy and take the belt..I fuckin hate it…but that isn't what this is about..
I can't think of one (outside Rock / HHH) feud post 96 that had that "Wow, this is for the IC Title…this is BIG" feel to it…if that makes sense..
1996 when Ahmed got hurt, the belt began is NOSE DIVE and by the end of 96, it wasn't the same belt (in terms of meaning) anymore...