Not intending to call you out or put you on the spot at all, and I don't like the Bucks much either (I like Nick, Matt I actively dislike, so they sort of cancel each other out), but it would be great if you could expound on "had to do more than put themselves over". At least on paper, they have put over many, many, many wrestlers in matches since AEW began. I don't mean put over in a Hulk Hogan/Scott Hall slip-on-a-banana-peel-style putting over, where the focus remains entirely on the loser and the winner actually gets nothing out of it. Like, their loss to the House of Black is the most badass the HoB have ever looked and felt, and made Brody King look like a, well, King. The Lucha Bros have never been as over as when they were beating the Bucks in matches. Even Private Party, for example, in the early days of AEW. Even when they win, they highlight the losing wrestlers, like Top Flight?
Or do you mean it in a more metaphorical, general sense? I am just genuinely interested in what you mean.