So What's Going to Happen to SmackDown?

[sek69]

I might lose my smark cred but I dig the Boogeyman. He's really ran with the gimmick and seems to enjoy it. He's gone from ridiculous to entertaining just from the effort he puts into it. He reminds me of Sid in the sense that he knows he sucks, but he's going to go ahead anyway and give it his best.

[sek69]

Breaking news today, the WB and UPN are merging to make a new network called CW. This makes the future of Smackdown even less clear now.

[Strummer]

CBS and Warner Bros. issued the following press release this morning following the conclusion of a press conference announcing that the UPN and WB Networks would shut down and merge into the CW Network this Fall. Of interest to wrestling fans is the note that WWE Smackdown, described as a UPN staple, "is expected to play a role in the schedule."

 

The complete press release reads:

 

 

CBS Corporation and Warner Bros. Entertainment Form New 5th Broadcast Network

Each Company to Hold 50% Interest In The CW Television Network

 

Tribune Broadcasting and CBS Corporation Stations Agree to 10-Year Affiliation Agreements Covering 48% of the Country

 

New Television Network to Utilize the Best Programming from CBS Corporation and Warner Bros.

 

Dawn Ostroff Is Tapped as President of Entertainment at The New Network; John Maatta Will Be Chief Operating Officer

 

The WB and UPN to Cease Operations in September 2006

 

NEW YORK, Jan. 24 /PRNewswire-FirstCall/ -- CBS Corporation and Warner Bros. Entertainment today announced their intent to form a new 5th network, The CW, to be launched in the fall of 2006. The new broadcasting network will be a joint venture between Warner Bros. Entertainment and CBS Corporation, with each company owning 50%. In an important strategic move that secures major market distribution for The CW, it was announced that Tribune Broadcasting and the CBS Corporation's UPN affiliates have agreed separately to sign 10-year affiliation agreements with the new network.

 

The announcement for the new network was made today in New York by Leslie Moonves, President and Chief Executive Officer of CBS Corporation and Barry Meyer, Chairman and Chief Executive Officer of Warner Bros. Entertainment. The Tribune Broadcasting affiliation agreements were announced by Dennis FitzSimons, Chairman, President and Chief Executive Officer of Tribune Company.

 

At the same time, it was announced that CBS Corporation and Warner Bros. Entertainment will cease operations of their respective networks -- UPN and The WB. The WB and UPN will continue to broadcast their respective network schedules independently until the fall.

 

The combination of Tribune's 16 major market stations and the 12 CBS-owned UPN major market affiliates give The CW instant coverage in 48% of the country. The remainder of the network's distribution system will be a combination of selected current UPN and The WB stations. The full distribution of the new network is expected to exceed 95% of the country.

 

Dawn Ostroff, currently President of UPN, will become President of Entertainment and John Maatta, currently Chief Operating Officer of The WB, will become Chief Operating Officer of The CW.

 

"This new network will serve the public with high-quality programming and maintain our ongoing commitment to our diverse audience," said Moonves. "It will clearly be greater than the sum of its parts, delivering excellent demographics to advertisers, and building a strong new affiliate body. Additionally, The CW will be able to draw from the creative talent and production resources from the top two television production studios in the business, while also seeking programming from all sources -- independent producers or other studios. With this move, we will be creating a viable entity, one well-equipped to compete, thrive and serve all our many publics in this multi-channel media universe. I'd like to thank Dawn Ostroff and all the talented people at UPN who have worked so hard. For many years UPN had financial losses, but under CBS's guidance, UPN has been able to effect a dramatic creative turnaround in a short period of time."

 

"This new network makes sound business and creative sense at every level -- for our viewers, advertisers, affiliates and for the shareholders of our companies," said Meyer. "Every key constituency of the network will now greatly benefit from this combination by being part of a highly rated, competitive, 5th broadcast network that is financially sound. As we form this new joint venture, we are also very pleased that in Dawn and John we have a management team of great creative vision and business acumen, one that will help to guide it successfully forward."

 

"This is a very exciting day for Time Warner and its shareholders in the creation of what we believe will be a very strong and viable 5th broadcast television network," said Jeff Bewkes, President & Chief Operating Officer of Time Warner. "This new network will have all the strategic asset value as an outlet for our programming that The WB presented us, but with a much firmer and more secure financial present and future. The credit goes to Barry Meyer, who continues to have tremendous vision and extraordinary business acumen as the long time leader of Warner Bros. Entertainment, a company that we are proud to say continues to be number one in its class."

 

"This is a great day for Tribune and its shareholders, and we are pleased to be the lead affiliate group of what will be a strong network," said FitzSimons. "We could not have had a better partner than Warner Bros. and Barry Meyer since we together launched The WB 11 years ago. Now, with the ownership role of CBS Corporation and the leadership of Leslie Moonves added to the mix, Tribune's viewers and advertisers will benefit from an even stronger programming lineup."

 

The 16 Tribune affiliated stations will include New York, Los Angeles, Chicago, Boston, Dallas, Washington, D.C., Houston, Miami, Denver, St. Louis, Portland, Indianapolis, San Diego, Hartford, New Orleans and Albany. The 12 CBS Station Group television markets will include Philadelphia, San Francisco, Atlanta, Detroit, Tampa, Seattle, Sacramento, Pittsburgh, West Palm Beach, Norfolk, Oklahoma City and Providence. Together, these top two station groups cover the top 13 television markets, 20 of the top 25 television markets and have a total coverage area of more than 48% of the country.

 

The CW will incorporate The WB's current scheduling model, which consists of a 6 night-13 hour primetime lineup including Monday through Friday nights from 8-10 (EST/PST); Sundays from 7-10 (EST/PST); Sunday from 5-7 (EST/PST) outside of primetime as well as a Monday thru Friday afternoon block from 3-5 (EST/PST) and a 5-hour Saturday morning animation block. Together, the network will program 30 hours a week over seven days for its affiliated stations.

 

As the top creative executive, Ostroff will have available a line-up of some of the most popular programming that appeals to young adults in the media business. These programming assets range from hit reality series such as "America's Next Top Model" and The WB's "Beauty and the Geek," to hit dramas like The WB's "Smallville," "Gilmore Girls," "Supernatural," and UPN's "Veronica Mars" as well as UPN's hit comedies "Everybody Hates Chris" and "Girlfriends" and The WB's hit comedy "Reba." In addition the WWE's "Smackdown," which has been a mainstay at UPN, is expected to play a role in the schedule.

 

In addition, The CW will also broadcast the schedule of children's programming now known as Kids' WB!, a 5-hour original programming block on Saturday mornings from 7:00 a.m.-Noon, considered primetime for kids. Kids' WB! has been the broadcast network ratings champion since Fall 2000, capturing 16 consecutive sweep victories as the Number One Saturday morning kids' broadcaster.

 

All programming, marketing, scheduling, publicity and research functions will report to Ostroff.

 

Maatta will be responsible for the network's business operations. Bill Morningstar, The WB's Executive Vice President of Advertising Sales will become the head of sales reporting to Maatta. Other responsibilities that will report to Maatta include business affairs, network distribution, legal, finance and human resources.

 

Meyer added: "This could not have happened without the tremendous energy and talent of Bruce Rosenblum, President of Warner Bros. Television Group and Nancy Tellem at CBS who worked tirelessly and cohesively together to make this new network a reality. I would also like to thank Dennis FitzSimons, who saw the great opportunity this new network presents for the Tribune Company and who continues to be one of the great professionals and broadcasters in the business today."

 

Moonves added: "This idea becomes a reality only when a great station group like Tribune comes on board with us and delivers the powerful reach a new network requires. With formidable flagship Tribune stations in New York, Chicago and Los Angeles, a great CBS line-up of owned and operated UPN stations, and strong affiliates from every available market, The CW launches as a strong competitor to the Big Four, and that's good for our business, for the viewing audience, and for free, over the air broadcasting. It is also good news for our shareholders, who will benefit from a much stronger business model, improved economics for our stations and new opportunities for our production businesses."

 

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to http://www.cbscorporation.com.

 

Warner Bros. Entertainment, a fully-integrated, broad-based entertainment company, is a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. Warner Bros. Entertainment, a Time Warner Company, stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.

 

TRIBUNE (NYSE: TRB) is one of the country's top media companies, operating businesses in publishing and broadcasting. It reaches more than 80 percent of U.S. households and is the only media organization with newspapers, television stations and websites in the nation's top three markets. In publishing, Tribune operates 11 leading daily newspapers including the Los Angeles Times, Chicago Tribune and Newsday, plus a wide range of targeted publications such as Spanish-language Hoy. The company's broadcasting group operates 26 television stations, Superstation WGN on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.

[Guest savagerulz]

It doesn't start until September. Assuming WWE will be part of their programming is a big leap of faith.

 

Edit: Lot can happen between now and May.

[Guest teke184]

The current read is that Smackdown *IS* expected to be part of that lineup...

 

 

That may change, though, if someone decides that either Vince is too much of a PR nightmare OR that the show isn't as profitable as some poorly rated UPN or WB shows that can actually get decent advertising sales.

[Guest Dangerous A]

With WWE taking it in the ass on the USA deal, I see WWE losing a lot of negotiating leverage in terms of trying to stay on UPN/CW and retaining any kind of ad revenue. Basically UPN/CW hold all the cards because there is a ton of shows between WB and UPN they wouldn't need SD and Vince.

 

Not saying I want SD to get cancelled, but I don't think they'll get a good deal when negotiations come up in May.

[Guest savagerulz]

Not saying I want SD to get cancelled, but I don't think they'll get a good deal when negotiations come up in May.

That depends on whether they have another Hassan incident. Fact is that when they hinted a year ago Smackdown was getting cancelled they were talking about putting on a higher class of shows.

 

Which nobody watches.

 

They won't be any big hurry to get rid of, despite all their attempts to ruin it, one of the top ratings-getters on either network.

[kjh]

They won't be any big hurry to get rid of, despite all their attempts to ruin it, one of the top ratings-getters on either network.

How have they attempted to ruin Smackdown? I know they moved it to Friday nights but that's there prerogative.

[Guest savagerulz]

And MNM are the hot tag team to enter main events we've all been looking for. They're the modern day Arn Anderson and Tully Blanchard.

Loss, could you please elaborate on that?

[Guest Dangerous A]

They won't be any big hurry to get rid of, despite all their attempts to ruin it, one of the top ratings-getters on either network.

 

While ratings do mean a lot, ad revenue means more. SD and pro wrestling in general have a stigma to where advertisers don't even pay half the rates for ad time on SD that they would for a show that does only half the ratings SD does because advertisers (at least high paying ones) don't feel that people who watch wrestling have a lot of income.

 

 

I think Loss was being facetious with his quote, but I could be wrong.

[Guest savagerulz]

They won't be any big hurry to get rid of, despite all their attempts to ruin it, one of the top ratings-getters on either network.

How have they attempted to ruin Smackdown? I know they moved it to Friday nights but that's there prerogative.

That it is, but I know I'm not the only one who gave up on the show completely at least in part because of the change.

 

Letting rumors leak out about you maybe not wanting Smackdown was pretty bad. But I can't blame them with how the WWF has thrown Smackdown under a train compared to Raw.

 

1. Switching Cena for Batista when Cena was catching fire with the fans.

2. Moving most of the quality in ring workers to Raw at the expense of Smackdown for most of the time they've both been in existance.

3. Promising that Smackdown! would be the cleaner and less controversial show to advertisers, and going back on that promise.

4. Building the show around the Rock, then not having the Rock. And everytime someone was given a choice of where to go (Austin, Batista initially) they always chose Raw.

5. Making sure the women that could wrestle were on Raw, and Smackdown would get the second rate chicks.

6. Having JBL as their fucking World Champ for damn near a year.

7. Continuing to unabashedly treat Raw as the flagship show and making sure Raw had the major events. Example: Eddie's memorial show being on Raw, in spite of Eddie being a Smackdown! wrestler.

8. Always giving Smackdown! short shift on joint pay-per-views (their World Title matches always appearing in a worse position on the cards, etc.)

[Guest Famous Mortimer]

Haven't they just signed a 2-year contract extension in the past couple of days?

[Strummer]

PWI just reported that WWE and UPN (CW next year) have come to an agreement on a 2 year deal. The show will remain on Fridays in the 8:00 PM time slot. The workers were informed last night at the taping.

[sek69]

They won't be any big hurry to get rid of, despite all their attempts to ruin it, one of the top ratings-getters on either network.

How have they attempted to ruin Smackdown? I know they moved it to Friday nights but that's there prerogative.

That it is, but I know I'm not the only one who gave up on the show completely at least in part because of the change.

 

Letting rumors leak out about you maybe not wanting Smackdown was pretty bad. But I can't blame them with how the WWF has thrown Smackdown under a train compared to Raw.

 

1. Switching Cena for Batista when Cena was catching fire with the fans.

2. Moving most of the quality in ring workers to Raw at the expense of Smackdown for most of the time they've both been in existance.

3. Promising that Smackdown! would be the cleaner and less controversial show to advertisers, and going back on that promise.

4. Building the show around the Rock, then not having the Rock. And everytime someone was given a choice of where to go (Austin, Batista initially) they always chose Raw.

5. Making sure the women that could wrestle were on Raw, and Smackdown would get the second rate chicks.

6. Having JBL as their fucking World Champ for damn near a year.

7. Continuing to unabashedly treat Raw as the flagship show and making sure Raw had the major events. Example: Eddie's memorial show being on Raw, in spite of Eddie being a Smackdown! wrestler.

8. Always giving Smackdown! short shift on joint pay-per-views (their World Title matches always appearing in a worse position on the cards, etc.)

I agree with most of your points, except for the needless JBL bashing. He proved himself to be a worthy champ, certainly better than the guy who beat him (Cena).

 

The Eddie thing's not fair either, he died on a Sunday and it's not WWE's fault that Raw comes on before Smackdown. There were SD guys on the Raw show, so it's not like they were completely shut out or as if they didn't have their own tribute show the same week.

[Guest savagerulz]

How was JBL *better* than Cena? Genuine question.

[Guest Dangerous A]

In ring work. Not like JBL is great, but he's still better in ring than Cena.

 

Other than that, Cena > JBL.

[Guest savagerulz]

He proved himself to be a worthy champ, certainly better than the guy who beat him (Cena).

Cena draws. JBL did not.

[sek69]

Looking at the buyrates, doesn't seem like anything is drawing other than the Big 4 PPVs which are pretty much on name value.

 

JBL really stepped it up during his title reign, his promos are top notch and he's turned into quite the capable brawler. His match with Eddie at Judgement Day has become a modern-day classic in terms of brawls.

[Guest savagerulz]

Was that more due to Eddie being able to get a match out of anyone or JBL?

[sek69]

A little of both. Obviously Eddie's going to get more out of a guy than most, but JBL wasn't just a broomstick out there.

 

I don't know what it is about JBL that makes some people act like he stole their lunch money while raping their mothers. The guy's improved a lot, there's nothing wrong with admitting that.

[goodhelmet]

Sr's comments sound quite a bit like SK's shitty recap, one that was easily debunked by Tim Cooke. Eddy rules but it was clear that JBL more than held his own in this match AND the bullrope match.

 

http://s3.invisionfree.com/New_Millennium_...dpost&p=1955610

[kjh]

I was reading Scott Keith's comments again and it suddenly dawned upon me that all the sheet writers would probably share a similar opinion to him if Tim sent them his review, which is kind of sad. Though he probably wouldn't be called a kook outright, he would get the same dismissive tone.