Even with all of that, JCP still made tons of money in 1985 and 1986. It's not a sustainable model though, and ultimately, fans get tired of seeing their heroes constantly getting screwed over. Some of it is booking, absolutely, but world champs feeling credible mattered a lot then and even now, is a big factor, and while Flair was untouchable because of his promos, ultimately, fans would think of Hogan being the more "real" world champ. In today's world, there won't be the constant Dusty finishes that definitely played a role in JCP declining, andof course, good heel runs when done properly are money, but as a long-term model, I much prefer the babyface anchor model. Ric Flair could have had excellent matches as the top face as well.