The Big E non-singles push is even weirder to me because he has the size, look, charisma and promo ability. All too often, WWE has been reluctant to pull the trigger on someone because they are lacking in one trait - ignoring the golden booking rule about accentuating strengths and hiding weaknesses - but Big E literally checks all the boxes. He has also always been more over than his push, which to me is the biggest indicator of someone's potential. New Day is undoubtedly one of the best WWE tag teams of all time, but for most of their prime run, they were pushed just a shade behind the Usos. Despite that, however, I would argue that they were -and remain- more over than the Usos and were a bigger draw by whatever limited metrics we have.
But hey, pushing Dolph Ziggler for the umpteenth time led to a record low 3rd hour which was not that far off from Dynamite's debut episode in terms of viewership, something completely unfathomable just 3 years ago, so everything is just fine, I guess.