It probably still would work as a general rule if WWE did not spend all their time hyping all such events from the past, because they book as if the current era sucks and the real cool stuff is available on the award-winning WWE Network. I think it was Loss who once said WWE has now become a legacy promotion, and if you keep focusing on your legacy, you cannot at the same time expect fans to not remember such incidents. Particularly in the internet era where everything is available at the stroke of a button.