While AEW does a good job marketing to the 18-49 crowd, they could also work well with marketing to a younger audience too (especially with WWE pricing out of the range of casuals and families). Wrestling always does well with kids, and there are plenty of AEW stars who have kid appeal (Orange Cassidy, Darby Allin, Bandito, Hologram, Mark Briscoe, Willow Nightingale, even Luchasaurus once they finally turn him back face), so maybe they could have some merchandise aimed at kids (no matter how much they claimed they were marketing to older teens or adults, both WWF and WCW had merch for kids during the NWO/Attitude era). I'm not saying to go full on PG, just appeal to even more fans.