Roman got people working themselves into a shoot. Kayfabe is alive and well, bubbas. The GOAT.
I'd argue they've already become that. They are wayyyy too big to fail, and have been for like 5 years. They have their own streaming service (with a huge library!), only struck massive TV deals, and are turning out record profits - with a stale/inconsistent product, even. Basically pro wrestling's Disney, indeed.