I think it's becoming apparent that the company thinks the only way to draw heat anymore is to troll the crowd. There may be truth to that but I think it's making it tougher for the undercard characters and gimmicks to get over. The heat is still on the company instead of the wrestlers. It's certainly been effective but to be honest it's becoming tiresome as a viewer (for me at least). There are some obvious exceptions to this (Wyatts, Shield) but I'm honestly not digging the philosophy that much anymore.
I guess this relates to the Bryan segment tonight. I just have this feeling it's going to be used to put more heat on Stephanie or to try and gain sympathy for Brie. More trolling I presume. Again I want something big going down with a surprise authority figure