It's not that WWE doesn't have to worry about losing fans. It's that fans are no longer WWE's target audience. It's television networks (who they're selling content to) and corporate sponsors (who they're selling a brand to). It's resulted in WWE becoming an American version of CMLL in that it's become basically impossible for them to go out of business. As with CMLL, that's a double-edged sword. In both cases, you'll be treated to a steady supply of quality matches if you're a fan of the house style, but you'll also have to learn to accept their often-maddening booking because there's no economic incentives forcing them to change course. One silver lining is that a lot of the sleazy behavior they got away with in the past won't fly today because networks/sponsors won't stand for it. On balance, I'd say a cleaner industry that puts out a less artistically appealing product is a net positive.