Bruno was a 275-pound strongman but due to both his shoot background and his wrestling story, he was often a folk hero who would find himself the underdog against impossible odds, but would find a way to fight back and get on top. The way he threw punches and kicks, the way he would show his fire, the way he would sell - even if in his most famous matches, it was very little - everything he did in the ring, he absolutely felt and came across like a hero of the masses who came in massive numbers cuz they adored him. Every single thing he did told you clearly who he was and what he was supposed to be.
Same with Dusty. Dusty was also a man of the masses, but he had a different kind of swag, he was far more flamboyant, but was ultimately still a working class hero, and the way he would throw his elbows, would sometimes hit crossbodies, would sell when he was locked in the figure four or when he was getting his ass handed to him by the Andersons and the Koloffs, everything encapsulates who he is supposed to be.
We talk about matches needing to be distinctive and memorable, just the way these people approached wrestling immediately took a big step towards accomplishing that.