To me - and I realize i am echoing some of what has already been implicitly and explicitly said here - the original question about clean finishes is really a question about creative, cohesive, and long term storytelling that taps into more of the available wrestling tropes. While I think the abundance of TV hours, lack of jobbers, and lack of clearly developed stars are all problems, they seem like byproducts of a wresting product that ultimately seems disinterested in creating wrestling theater. In some ways "smart fans" (I include myself in this) got our wish because the match quality on the whole has gone way up, but those matches more or less exist in a vacuum for the most part. There just seems to be a lack of coherent and creative storytelling and part of the problem is the company is working with a small fraction of the tools wrestling companies have worked with before. It is like they picked 2-3 tools you might need to build a house, made sure they had the absolute top of the line and didn’t bother getting the rest.
I have thought for a while that the WWE doesn’t care about wrestling because it doesn’t have to. The world of wrestling produces enough talent to fill their roster with ease. Their media model (especially since the network) and their corner on the market mean they don’t have to extend themselves to produce good wrestling, just maintain buzz and every once in a while deliver on creating “experiences”. Finally, their final realization of creating an entertainment universe allows them to extend the storytelling wrestling does into different areas (Total divas, Tough, Twitter, WWE app, etc). The unfortunate thing is that seems to be where all the focus is to the detriment of writing and creating. The company focuses on media and WWE cultural expansion and reduces the storytelling to simple ideas that will maintain merch sales and never hurt the overall bottom-line TOO much (Keep Roman Strong).
In some ways it has been nice because it has brought the absolute creative cream to the top. Dragon got over for his in ring creativity. Punk and KO have gotten over for being completely different, creative characters (and talented in ring). Cena has remained on his game not just because he has the E behind him but because his overall understanding of his character and of storytelling in general is off the charts. The same can really be said for the Brock/Heyman combo I think. Unfortunately, this also means that otherwise exceptional talents such as Cesaro, Ziggler, Wyatt and so on (really lots to list) have trouble gaining any momentum because of a combination of bad luck, lack of creative support, lack of clearly defined stories to work within, and so on. That isn’t even to say that we are looking at a difference in talent, because some creativity seems to be thwarted a lot by the lack of direction and effort put into the actual wrestling theater part of the company.
Sorry… ramble ramble… In short, I just think the WWE has tied one of its hands behind its back by not using all the tools at their disposal (or using them poorly). When we do get count outs and the like they seem sloppy and directionless, the product of a lack of desire to write more than a clearly thought out plan. So, yes, I agree there should be more DQs, count outs, time limit draws, but they have to be part of a larger, more overarching change that retrains fans to expect a variety of thins at a wrestling show and they need to be used with purpose. They need to demonstrate over an extended period that they can and will produce cohesive storytelling.