This was absolutely not Seth's fault. His interview earlier in the night was shit but that match was all down to the booking. It's on Heyman or Vince.
But surely some of these motherfuckers need to learn how to say no. When they get booking as shit as that, put your foot down. Protect your character. Act like a top guy. What's gonna happen? Vince will fire Seth Rollins? All he's gotta do in that situation is say "see you on Wednesday"