We've known there have been problems with booking, organisation and overall management with WWE for years now, but as we've entered into the New Boom Period the company seemed to anticipate the Fox deal would bring about, it seems like everything that's awful and stupid and dysfunctional about WWE has been heightened.
Let's just look at some of the things that have happened since start of that week:
Raw: False advertising of Rey Mysterio vs Seth Rollins, beginning of Rusev cuck angle
NXT: Took a beating from AEW in the ratings, no longer seen as the cool alternative product.
Smackdown: False advertising Steve Austin, Sting and Undertaker, no pushes for anyone who will be on that show going forward
Hell in a Cell: Barely a card until the afternoon of the show, all-time bad main event that killed their top babyface, SHORTY GABLE
Raw: Nothing happened
NXT: Decline in popularity continues
Smackdown: Non-finish in big advertised match due to spooky clown, draft order accidentally given away in company's own press release
Raw: Terrible draft continues, all-time bad Seth Rollins segment in Firefly Funhouse which killed him off even further
Backstage on FS1: Big trade promised, turns out to be Alexa Bliss and Nicki Cross (drafted separately, wasting a pick) being sent to Smackdown in return for nothing.
In the meantime, ratings declined faster than expected for Raw and Smackdown, potentially killing off the draft concept as a television draw. Eric Bischoff was also fired after a few months on the job, in which he seemed to have accomplished absolutely nothing. Add in more embarrassing Seth Rollins twitter stuff, and it's hard to see the last few weeks as anything other than a complete mess for WWE. Supposedly we're getting an announcement for NXT Japan in the coming days, which I honestly hope isn't a success. WWE spreading their territory into every market in order to do maximum damage really is the worst of their monopolising instinct. But it seems like the bloom is off the rose with NXT as a brand and the Bushiroad acquisition of Stardom may lock them out from key talent signings. Besides, with New Japan in a relatively strong state, it'll be harder for them to break into the market and exert control in the same way they have with NXT UK.
All this being said, WWE is in the most financially healthy position in their history due to bonanza TV deals and the Saudi blood money shows. So really, unless ratings take a nosedive to the point where USA and Fox aren't happy, it would be hard to convince anyone in the company that things aren't going well. But the reality of the situation is that they cannot create a star t save themselves, they've burned off so much of their audience just in the last few years that it seems like they're getting down to the lifers, the average age of the audience is high and it doesn't seem like they're effectively able to create new fans. They've hoarded more talent than they could ever possibly feature in order to damage competition but there are fewer over acts than any time in company history. A few years ago, the in-ring stuff was the saving grace against the bad booking but for the last couple of years I'm struggling to think of many truly great main roster matches. It also feels like the television is completely inaccessible to any new fan because there is such a huge time commitment, the scripted and stilted verbiage is really alienating and there is no effort made to storylines to make sense.
It really feels like they're in a hole right now that I can't even imagine being turned around. I'm just trying to work out whether we're at WCW 1999 or 2000 levels yet. They've pulled all the stunts in terms of reboots and returns to bring back the audience but it largely hasn't stuck. It'll take a much longer period to have a true turnaround in the presentation but the fact that they've burned the fans so many times and can't see through any push or storyline to a satisfying conclusion means they probably won't even have the trust of their audience for a long time even if things do get much better.
This has been a huge rant, but honestly, there should be major concern for what happens to this company and wrestling in general if this TV rights bubble bursts because the trajectory for WWE for the last many years has been really bad.
Tl;dr: Is there any way WWE can be turned around?