I don't think the booking is bad, but I don't get the sense they have a consistent audience, which hurts the heat when they try to run angles. At the height of Gabe's ROH, you always got the sense fans were locked into the product, whether through live attendance or buying DVDs. So if they started an angle in Philly, they could pick it up two weeks later in Chicago without a massive disconnect.
Evolve doesn't run as often, and the fans in Florida don't necessarily seem to pick up where the fans in New York left off. There's a band of hardcores like us, watching a bunch of the shows VOD, but that audience isn't necessarily represented at the live events. I'm thinking about something like the Caleb Konley challenge to Thatcher, which they built to for months but which seemed to go over like a wet fart in the building. There wasn't anything wrong with the storyline. Something like that probably would have generated real heat in Gabe's ROH. But with Evolve, if fans aren't into the match in front of them, the storyline doesn't seem to matter much.