My theory is it's all a vicious cycle AEW is clearly burning out towns by running them constantly, which in turn makes the product seem less hot than maybe it would with a better crowd. Ironically one of the reasons Tony brought in Double J was for his expertise in getting buildings for shows to expand the places they run.
The fans were into MJF winning, the question that remains is will there be any rejection of him not turning babyface. It was kind of funny how the crowd was not caring at all if Max cheated to win or not, they just wanted to see him win.