Interesting how WWE seems to think the reason long term characters work is the gimmick itself not the performer. They tried to make Lex Luger the new Hulk Hogan, They tried to make Wyatt the new Undertaker, and they've tried to make tons of folks the new Rey Mysterio. It never seems to occur to them it was the charisma of the people doing those characters/gimmicks that made it work in the first place.