Honestly, I think they really missed the boat when Zack Ryder caught on fire thanks to his YouTube stuff. I'm old & out of touch with what is current but it seems to me, WWE hasn't really done much of anything to try to hit the non-TV crowd. I mean, yeah, they have social media accounts & WWE Network & whatnot but they don't do like a BTE style show or anything like that. People like Paige or Xavier Woods have more of a finger on the pulse with things like Twitch & I think that's a big area where WWE shows their age. They're making megamoney with TV contracts but like as has been mentioned, TV is a dying medium. So is advertising in its current form: people aren't going to sit through commercial breaks during 20 minute sit-coms anymore.
Technology is unforgiving. The speed at which it moves is insane. I bought an $800 video card & literally six days later a newer, better one came out. Keeping up with tech takes being in touch with it, being familiar with it & growing with it, which becomes harder to do the older you get & the more comfortable & set in your ways you become. Hardware, software & knowledge/familiarity. WWE might be ran by people with power & money to throw around but the Vince McMahons, Kevin Dunns & Bruce Prichards of the world will still get passed by, regardless of if they can throw money at younger people or do a podcast. And it's showing.
You can literally go on YouTube & watch, in example, a nobody film himself barbecuing in his backyard, with a 4K high def setting, no commercials, streaming live. So like, shit you see on TV isn't special anymore. People are making movies with cellphones.