Cole has never been very liked by most of us in here so that shouldn't be a shocker at all. Making fun of WWE because they spent 2-3 years pushing him as a star in the C brand, only to let him go and never using him/having a good plan to actually capitalize on those 2-3 years of build doesn't mean most here thought he should be pushed as a champ in AEW.
I've said countless times I don't "get" Cole at all, and will continue to be puzzled by him being so over. Seeing him still in the main title picture is not good for me, just like whatever the fuck WWE related stuff isn't good for you.