I don't think they came out of the match looking worse than they did coming in.
The match was good, crowd was 100% into it as they love both guys, having duelling chants constantly throughout the match, and they weren't dissatisfied by the finish. It's a good enough reason to believe they aren't looking worse.
The problem, to me, is that on a larger scale that match had no reason to be. Nakamura, since winning the Rumble, has done basically nothing. Rusev, one of the most over acts in the world, has been given NOTHING, too. The only reason that match even existed is that they got reminded that those two existed in the last minute.
Nevertheless, it was a good match indeed and both are still over, so there's a silver lining.