Terrible for fans. They trained their audience for 10 years to never pay that much for PPVs again. First it was $9.99, then it was $4.99 on Peacock (and free for most Xfinity customers). And that was with all the back catalogue on Network, and then all that PLUS all the stuff on Peacock.
Now, $30 a month for PPVs on ESPN, which has fucking no content besides talking heads yelling at each other. In terms of actual live sports, they split every major sport in the US with NBC/CBS/Turner and have the least of each. In terms of international, it iss just US distribution 90% of the time. Maybe it's worth ESPN streaming whatever version if you really love college football bowl games, I guess.
After next year, to keep up with WWE you'll need $30 per month for ESPN, $20 a month for Netflix for Raw, however much for Youtube TV or Hulu, whichever has SD replays. That shit is going to add up real fucking fast and a whole bunch of young kids super into WWE are going to drop out because their parents can't afford all that shit plus whatever other services like Disney. 5 years of that and when the deal runs out, shareholders probably aren't going to be as thrilled when business is down as they've been unable to grow the younger audience because they priced them out.
I also would not at all be surprised if it gets treated like UFC PPVs have with ESPN, where you have to pay the ESPN streaming platform price, then the UFC PPV price on top of that.