Surprisingly, unless I missed it, nobody brought up the word violence. Because it is fake, wrestling comes across as violence for the sake of violence. "Hey look at that guy break his back or crack his ribs for something fake. How stupid". UFC and the NFL are much more violent but they are legitimate competitions so the violence gets a pass. The bloodlust seems like a low-brow form of entertainment even when shows like Game of Thrones are much more violent if you want to use a TV show example and not a sports example. I don't think college-educated upper middle class families are going to be encouraging their kids to go to wrestling TV shows so they can see scripted violence where wrestling's real problem lies... choosing your audience. Currently, the show is promoted as fun for the entire family. If a change is to take place, that has to change. You need to decide who you want to attract and stick with it. If you are a kid-friendly product then stop trying to appeal to adults and focus on your brand with toys and video games and cartoon shows. This means toning down the vioolence and creepy characters and going full on super heroes mode with a focus on dangerous athleticism and stunts and over-the-top characters. This may appeal to a certain brand of adult who collects action figures, watches cartoons and reads comics but the focus is still to get kids to buy the product. If you want to appeal to adults only then kill the Mattel deal, make the subject matter more mature, kill the stupid comedy and get real writers. Make sure it is understood that kids would not be welcome at the show or that only a bad parent would take the kids to the show. The Attitude Era was really weird because parents who were accustomed to taking their kids to wrestling shows stopped because of the content shown week after week. Hos, Val Venis, Austin's fingers, swearing, Sable's tits. All low-brow and all tailor-made for a Jerry Springer audience. They embraced their low-brow status. At this point in time, to change the status quo perception, they have to stick with one audience age group and reject their past.