[1997-12-15-WWF-Raw] Vince McMahon Attitude Era Announcement

[Loss]

Talk about it here.

[Loss]

Vince officially declares the Attitude Era. He mentions that the WWF borrows from soap operas, music videos and sitcoms and that the audience is tired of having their intelligence insulted. He urges some parental discretion for RAW as a live TV show but points out that Saturday morning programming is safe for kids. And with that, here we are. Pretty historic episode of RAW.

[Kevin Ridge]

It's all about entertainment folks. Get It?!

[Migs]

This was so, so wild to see. Must have missed this the first time because I was in no mood to watch the WWF in this period as a Bret Hart fan.

 

Somewhere, Bill Watts began to weep softly.

[Zenjo]

and that the audience is tired of having their intelligence insulted.

You can tell that Vince didn't script all of this. The part when he was giving examples of popular TV shows that his audience might also watch was quite funny as well.

[soup23]

Whoops, looks like I missed this when I was going through the footage. I did like Vince telling parents that Livewire was suitable for them but probably not Raw.

[PeteF3]

I'll grant that, "Anything can happen in the WWF" applies more than ever now, as opposed to 1994 or so when that phrase was being beaten into the ground. This is Vince Being Vince, but I'm not so sure Modern Vince and Modern Stephanie maybe shouldn't be chained to a chair and forced to watch this Clockwork Orange-style, as Vince extolls the virtues of live television and extemporaneousness.

[Exposer]

This is a great promo by Vince. The official beginning of the Attitude Era. Here we go.