Amazed that anyone here would get that bent out of shape over a reality show. Yeah It looks kinda dumb. No I have no interest in watching it. It's practically zero risk and all reward for AEW. If it becomes a hit and draws more eyes, great. If it flops its no big deal since most of AEW's hardcores won't watch it and won't know if it gets canceled anyway.
The only possible downside would be if it flops and somehow sours TNT folks on AEW, which considering how much they seem to love them doesn't seem likely.