Now that you guys mention it, Cole's face IS pretty fucking annoying.
I'd say Roode has the better entrance and character, but it all evaporates once he's in the ring.
Cole has no discernible character that I can see yet, but he's okay in the ring. In a more gimmicky era, I would've cast him as a David Koresh cult leader type. That's who he reminds me of, and I think he could do that type of role a lot more justice than the putrid Bray Wyatt.
Hard to say who has the edge between Roode and Cole, because I'm so apathetic about both of them.