If that was true, then Akira Taue vs Takeshi Rikio from NOAH 11/5 would be 2005 MOTY. It's a pretty bad match, but the pop for Taue winning the GHC Title is unreal.
YEah, and by the same reasoning, Benoit-Malenko from Hog Wild must have absolutely sucked because the crowd did not give a shit about that match. Not that I'm disagreeing with you, but those biker shows happened in front of non-wrestling fans who didn't even buy tickets. Benoit and Malenko have had other matches that have been just as good in front of ticket-paying fans that have gotten way more heat. That's almost like criticizing Motorhead for not getting a great reaction from the crowd at Wrestlemania X-7.
I was trying to think of a better example, but I'm struggling to think of a good match with no heat. I can only think of some of Mariko Yoshida's early ARSION stuff, but I don't know if that's an accurate comparison or not.
Just to clarify, I am on your side of the argument. I was using that as an example of how using Alvarez's logic, a match with no heat or bad heat would not be any good.