But once again, when the promotion encourages it, as ROH does by constantly reminding everyone that they are watching a Match of the Year, as Jim Ross had done countless times in his career as well, then is that the fans reminding us it is fake or the promotions encouraging that kind of fan behavior? Plus, those chants started coming along long after it was shoved down our throats that wrestling was fake, that it was just entertainment, they were really friends in real life, blah blah blah. The fans had to adapt more than the promotions.