This is probably the best way to go, all things considered. Not getting cable/sat carriage may be an ego blow but now they don't have to split half whatever they make, so the likely small subscriber base they'll get either way will probably make them more money now.
Should be interesting to see the reaction to the non Mania PPVs being available, I'd imagine there's some pants being shat right now at the thought of an anniversary WM being available there too.