They're a team that's supposed to have a gay gimmick, but they did it so over the top that southern wrestling fans turned them face. It seems like a lot of people inside WWE are marks for Romeo Roselli since he's gone above the call of duty to show his commitment to the business.
Having said that, I fully expect WWE to botch this horribly, since Vince has predetermined ideas of what homosexual gimmicks should be. Not to mention once again messing with an up an coming talent's gimmick so as not to offend an old fossil.