I don't think jdw has really grasped what I'm saying because he's still focusong on hardcore fans. I'm not talking about hardcore fans. I'm talking about Joe Bloggs who stumbled onto the internet because he wanted to read about his favourite wrestler.
We're talking about a genuine phenomena that took place in wrestling fandom, namely the birth of the CASUAL "smart" fan.
Who is the casual smart fan?
- A guy who grew up watching WWF or NWA or even the territories
- A guy who maybe read the Apter mags as a kid
- A guy who has fond or nostalgic memories of watching that wrestling
- A guy who found his way online, probably during the Monday Night Wars.
How did being on the internet transform his fandom?
- He learned about insider terminology for the first time, and started seeing fan favourites as "babyfaces" and wrestlers as "workers"
- He learned about star ratings and "work rate"
- He learned that certain guys were great workers but that maybe some of his favourites as a kid like Hogan or the Road Warriors were lazy or unprofessional or dickheads behind the scenes or whatever
- He learned about the Montreal Screwjob
- He learned about what a booker is and, perhaps more importantly, how to complain endlessly about booking decisions
What did this fan care about?
- WWF or WCW or ECW TV
- His old favourites for whom he had nostalgic memories
What did this fan not care about?
- Anything foreign
- Indy promotions
- Anything outside of the major leagues including old territories
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This fan was created as a type by the internet. I don't see how this variety of fan could have existed in the pre-internet era. Meltzer's voter-base in 1991 was not more than 500 people. Let's say only 25% of the total readership bothered to vote, it's still only 2,000 people max from an audience of millions.
The kid sitting at home with his PWI and his Ultimate Warrior toy had no idea, and let's say he grows up to be a 17-year old watching Raw and Nitro, without the internet where's he going to "smarten up"? Even his old man telling him "y'know kid that wrestling's all fake", is still not going to make him into the sort of fan I've described above.
If you listen to jdw, that sort of fan has always existed. When? How? How many?
The death of kayfabe was a real event in wrestling history. I know jdw HATES to acknowledge real change. This is the same guy who told us Vince didn't really change how wrestling was presented on TV and pointed to the fucking 1950s as evidence.
Yes, there was Montreal and Russo bullshit that exacerbated the death of kayfabe, but the business was exposed on the internet. If you're an average fan, with access to only PWI and your mates, do you REALLY know about the Montreal screwjob? Really really?
This is why I'm saying that jdw is not well placed, because he's lost sight of that average "mark" fan who had no real idea about how the business worked and of just how many of them hit the internet around the same time. I'd hazard the entire userbase of PTBN is madeup by such people. I don't believe -- as an actual class of fan -- that they would have existed prior to the internet. There was no such thing as your casual smart fan.
You would have had hardcores, you would have had sceptical casual fans and maybe some who'd worked out some basic things, but the vast majority of the audience were not talking about "workers" and "heels" or throwing out star ratings. That sort of thing post 1996 was not ONLY the preserve of the hardcores, it was anyone who had a 56k dial-up and whacked "Wrestlemania review" into Yahoo.