Dusty started wearing those clothes because he started out as a heel, and his American Dream gimmick was originally heel shtick. But he was so charismatic, such an amazing promo, that by the time he had come to JCP, that was a long-forgotten memory. It's sort of been the other way around for Cody, who started off as a massive, beloved babyface, but has slowly seen a lot of the audience turn on him.