I mostly hide that I watch the current WWE stuff. If I am talking wrestling on Facebook, or something, it's in a private group. I'm more open with my love of old school stuff, because there are a lot of people who have nostalgia for it and it can be a conversation piece. I also don't take it serious in situations that it does come up.
I'm pretty self-deprecating when it comes to my love of wrestling, and I'm sure a lot of fans have become deft at using that tactic to diffuse situations. If someone's already dismissed wrestling, you know better than to try to convert them or explain why you love it.