I have no interest in being involved in that brand of "news."
With respect to the dirtsheet guys, how much of it is really "news" anyway? How much is, rather, an elaborate mythology that is validated by, you guessed it, further blind reporting by the same people who created the original rumor in the first place? It wouldn't pass the smell test in media coverage of any other business in the world.
Yeah, that "everyone hates the Rock" stuff was some of the worst "news" I have ever seen. Run away from that.