Wasn't it mostly print and radio? I don't remember him doing the big talk show circuit at all. Espn?
Yes, but they weren't near ESPN studios in NOLA. He did appear in the NFLNetwork.
To me it's a big difference being on Fallon, Kimmel and Conan than doing radio row or local press. Bryan got some press but clearly not at the level of the guys they see as huge stars. Again maybe it's because of the difference in the mania markets but ESPN could do remote interviews also. And as Meltz mentioned the company never promoted his appearances with the Giants or Seahawks after their championships