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Yeah I'm not sure the old WWE counter programming bit really is effective these days. For one, there's so much tribalism among wrestling fans there isn't nearly as much crossover as there used to be. Secondly, this isn't the 80s or 90s where you had two companies running PPVs and it wasn't an option financially for people to pay for both shows. If someone wants to watch both, you can watch AEW live and watch the WWE show later on Peacock/Netflix/ESPN app. AEW PPVs are going to end up on HBO Max sooner than later, and then there will be no reason to do counterprogramming nonsense. 

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I mean, I think the PPV buys will undoubtedly suffer because of the WWE show but All Out will still make money and have one of the bigger attendances of the year. There will be dumb trolling/stan wars weeks after the show once it's revealed it did the lowest buyrate to date for AEW but bleh, who cares. 

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