The AWA had sleeper matches between Greg Gagne and Nick Bockwinkel where the referee was counting when a pin was attempted, despite it being noted that pinfalls didn't and wouldn't count.
Of course, the wrestlers going for pinfalls was also noted and explained as an instinctual move in the heat of a hard match, which could also be a fabed explanation of the ref counting as well, I suppose.
...on the other side of the coin, the smartest referee call I may ever have seen in the AWA was the Zbyszko-Bockwinkel texas death match (no rules) from 1986 in St. Paul. Zbyszko hit referee Scott LeDoux with nunchakus as Bock entered the ring, then hit Bock several times, KOing him. The substitute referee climbed into the ring and counted the pin while everyone was going "WTF?" and it was explained that because it was a no-DQ match, all that stuff Larry did counted and the match was over.
I think they made it a no-contest after the fact, but I always thought that was pretty cool, mostly because it was a ref call that made sense for a change.