It seems WWE felt embarrassed that there was a Kevin Steen figure in ROH's upcoming line before they could market a Keven Owens one. It's not something a billion dollar company should be quite that upset about, but I get the impression it was an ego bruising that someone couldn't handle.
Yeah, there's no way that's true. What store is carrying ROH Dolls? It's not like there's an ROH Toys section at Target next to the WWE Toys. And a WWE Doll would be Kevin Owens, not Kevin Steen. In conclusion....bullshit.
Meltzer talked about this on the last podcast and he indicated that the current mentality in WWE is that they don't want to promote a guy on the main roster who was already markteted on a national level by another promotion which is the reason why Samoa Joe is only working NXT.That really doesn't address the doll thing. And Joe also has that deal where he can work Indys as well as NXT, at least for the time being.I haven't kept up on the newz lately, but I thought they gave him an exclusive contract after a bunch of people bought too-small Samoa Joe shirts following his debut, coupled with the very threatening move of ROH to Destination America.