Just watched the Universal Title match and the worst part is that it actually was a good match - maybe one of the better ones in the card, but like all the other ones, it was a house show match.
The thing is: this was advertised as a huge deal, that Roman's honor was at stake, basically. It was do or die, win the title or turn. They booked themselves, and Roman, more specifically, to oblivion.
A good house show match that was built like a main PPV type of deal, and things just went downhill from there.