In June 93, right around the time that they switched the graphics for Superstars and Wrestling Challenge and added Savage to Mania, I think there was a sense business was down and they were trying to respond. All American had much more of an "identity" than in years past, and Heenan and Savage pushed their shows on other shows. They were also going out of their way to hype big matches on their shows. Traditionally if there was going to be a spotlight match on a syndi show, they'd do a quick interview with both wrestlers right before the end the week before. They shifted that to a quick and dramatic "NEXT WEEK" promo that actually made things feel important.
That's how they set up the Doink/Crush blow off, the Money Inc/Steiners blow-offs, Crush vs Yoko, Bret vs Bam Bam, etc.