I suppose I should say something less flippant. Mainly it's that I probably was thinking primarily about a "working babyface," though certainly, he had a special kind of momentum in 2011, to the point where it was kind of funny to see Jim Ross in his blog trying to deal with the backlash that happened when he lost the belt so quickly and how thoroughly WWE didn't realize that people wanted to cheer him.
To me, though, it's really about the 2009 run, and really about his in-ring work from April 09 to April 10 or what not and the way he was able to engage and draw in the crowd when he was really given so little to work with, being on what was presented, more or less, as a throw-away show often bumped from the PPVs and PPV time, working a variety of opponents, faces, heels, green, experienced, and a variety of styles, and being able to build from one match to the next.
I honestly think he connected well with the audience too, the audience at that point being a lot of kids that would get behind him and a lot of older fans who a) had seen him develop and B> who shared his "fan" background.
What he did that I was always most impressed by out of the ring was the little hand over the eyes sign-spotting and pointing thing which rewarded fans for bringing signs of his and seemed pretty well received.
So part of it is that I think he was really good in his role and his role was basically a TV show Ace for something that was left alone by the rest of the company and really in its own self-contained universe give or take recap packages. Part of it is that I don't think there were a heck of a lot of guys in WWE history that have been put in that role, at least not in the modern era.
There's a lot of talk about what opportunities he didn't have and what we don't know, but as a performer and on a subjective level, he performed exceptionally well in this one opportunity which very few people have had in the history of the company.