I think you may be underestimating just how much AEW might have grown its audience in the last couple of months. I had a look at the ratings and Dynamite averaged 807k viewers from the start of 2021 until the episode Adam Page was last on the show, and the run when he was most prominently featured last year was a bit lower than that. Dynamite has averaged 1,109k viewers since Page last appeared and this week's episode did 1,319k.
Obviously suddenly have more viewers is a good thing, but if they're gonna bring him back soonish to challenge Kenny for the title I think they're gonna have to keep in mind that there's gonna be a lot of people watching who aren't invested in that storyline yet. Doesn't mean they shouldn't do it, but he do with some kind of "reintroduction".