Reigns is running into the same problem Cena did in that nobody is actually prepared to be a heel against him. During Cena's 05-07, the only guy who was willing to be a heel opposite him was Edge and both guys were made for life. The likes of Angle, HHH and Michaels refused to even work as a subtle heel opposite the next big guy to make sure people sided with them. Reigns is discovering this first hand with HHH but, at least when he wins the title, he's going to be positioned against workers who aren't so insensitive and paranoid. Being the babyface champ against quality heels i.e. Miz and Jericho might see people forget about being cool and start cheering him.