I thought the ending was perfect, Bryan didn't quit and went out on his shield like we all knew he would. Since him losing would already be a bummer, it's the perfect time to do a big heat angle to get the new Big Bads over huge. The babyfaces sitting around the ring looking despondent really sold what a big deal it was. I was sort of expecting Nigel to get involved since it seemed like they were setting it up when Mox took a swipe at him, but I suppose it will probably be the next part of the story.
Sometimes the bad guys need to get a big win to make it even sweeter when the heroes prevail.