This is something I've pondered for years now, looking on from a distance, with Royal Rumble '25 being the only WWE show I've seen in the last 5 years. To me, the popularity of this era seems more difficult to pin down than the 80s boom or the Attitude era. But a big part of my ignorance is probably because I haven't been watching religiously like I did back then.
WrestleMania 2022 (not even sure of the numbering off the top of my head anymore) seems to me like a turning point. Cody returned that weekend, arguably the most important star of this era, and there was a very noticeable buzz coming out of it that hadn't been heard in WWE since, I dunno, Bryan's peak or maybe the peak of the Women's Revolution.
WWE getting on Peacock in the US seems like another significant moment. I may be way off, but I think this development, making it easier to consume the product, did create new fans and brought back lapsed ones.
Vince being finally removed from power? I think this also brought back lapsed fans, those that still loved wrestling, but had embraced alternatives in previous years, originally driven away by the downright crappy last decades of omnipotent Vince booking. But then again, Vince oversaw the turnaround and the years leading up to it, led by...
The Bloodline storyline. Perhaps this was the real beginning of the renaissance. This started during the darkest days of Covid, and, afaik, is still kinda sorta going on. This storyline definitely, after years and years of trying, finally solidified Roman Reigns as an all-time, major star. And giving him an era defining rival in Cody was maybe the final piece of the puzzle.
Which speaks to the fact that, with Vince gone, babyfaces have finally been allowed to flourish in a way they hadn't in years. Who would've thought fans actually wanted to cheer for heroes overcoming dastardly villians? Thank you...ugh...HHH.
Anyway, I'm interested in what folks who have stuck through it all have to say. Seems like the peak of the era has passed since Mania? (And of course, the company has somehow become even more reprehensible without Vince, part of a soulless corporate Empire, increasingly intertwined with Trump and all that shit)